GRAND RAPIDS, MICHIGAN – February 12, 2018 – OrVance, a developer of proprietary orthodontic treatment, today announced that Mike Smurr has joined the company to lead Marketing & Sales in the Professional Channel. Mike has spent over 35 years in the dental market and brings expertise in both the manufacturing and distribution sides of the business to OrVance’s team.
Prior to joining OrVance, Mike had recently retired from Patterson Dental (PDCO), where he was the Director of Marketing, Merchandise. He is also the Founder and Principal of MTS Partners, a business development and consulting firm for the dental market.
“Mike has tremendous experience and is highly respected throughout the dental industry. His leadership has already proven to be a great asset as we work to develop select partnerships in the Orthodontic and Dental channels in the rollout of our newest product, OrthoDots® CLEAR,” said Ron Schutt, OrVance’s President/CEO. “With the addition of Mike’s role, we now have the necessary focus to win in both the professional and retail segments. Our strategy is simple with OrthoDots® CLEAR: Because we now offer the best solution for patient comfort and satisfaction, we are committed to invest what is necessary to aggressively sell and promote through the best suppliers and retailers in the world. We’ve already made great progress and expect Mike will further accelerate our growth.”
“Since the first OrthoDots product, I have been impressed with the improved patient experience they provide over traditional ortho wax,” Mike said. “Now the innovation of OrthoDots CLEAR takes it a step further; superior performance over wax and great esthetics as well. I’m looking forward to the continued roll-out of OrthoDots CLEAR on a global scale and am excited to be on the OrVance team.”
Learn more about the company and meet the OrVance leadership team on our About page.